Silicon Valley/San
Jose BUSINESS JOURNAL
Thursday
February 21, 2002
Employment expert cites fast-track strategies
Searching for work in today's competitive market requires considerably more
effort than in recent years, says Tracey Turner, executive director of The
Creative Group of Menlo Park, a specialized staffing firm placing creative,
advertising, marketing and Web professionals.
Methods that may have worked in a robust economy should be replaced with more
focused, aggressive strategies, she says.
"As competition for employment intensifies, job seekers are branching
out beyond obvious tools such as job-board postings and classified ads. They're
networking harder and smarter, and using their resumes to paint vivid pictures
of the value they can add to companies," Ms. Turner says.
The most successful applicants thoroughly research prospective employers before
initiating contact and approach job interviews with a "sales pitch"
on how their skills and expertise can directly benefit the company, she says.
Copyright 2002 American City Business Journals Inc.